One of the biggest culprits of this, in my opinion, is Morellonomicon. It's a CORE mage item
I mean. I'm not the first to say that but... Morello is the** only item** good enough to be rushed no matter which mage you are playing.
The issue isn't Morello by itself it's the itemization. A few months ago, I try to rush
on Lux. It gave me a good sustain through the mana refund but sometimes I happened to be in a situation where my spelles were on cooldown and If I had a Morello or even a
that could have helped me tremendously.
Take a honest look at what AP could build instead of Morello. And tell me why would they rush it over Morello? It's not even grievous wounds. I mean... Why are you complaining about grievous wounds. You need to reduce your target's HP before it kicks in. You could get rid of GW and put it on another item Morello would still be rush.
I even once took Morello on Swain (as a second item), I've never felt so alive with him.
I'm still waiting for BBM items to come on SR so we can have some diversification.