It's that or get 2-3 shotted by a back line dive. Now mages can survive a mistep or live long enough to get peeled from the high mobility burst champs. I have been doing max cd, high health, high pen,and with less then 250ap brand for over a year. I can trade and kite with anyone and CC, harass and zone control. Before the spell vamp nerf I could actually go heads up and with 70% of champs. true brand players know that the mage patch wasn't a nerf it was a secret buff. The new 3 spell passive means I need even less ap to do more damage I jsut need to stay alive long enough to get my spell combos off multiable times to win the fight.
What is the point of doing high damage if your not alive long enough to do any damage? It's better to deal decent damage with cc over a longer period of time.