You noticed that I used to main ww?
Bard ulti or Ryze ulti are good macro skill examples.
Old Warwick used to be both, he has his team AS boost which allowed to more dps for objectives taking (drakes/baron or tower or teamfight). I thought that was simple and cool. But it lacked "mechanics" according to Riot.
New Warwick, honestly I don't know... I kept playing him on-hit as an old ww main, since q still proc on-hit, as well as R (3 times), and it scales well with his passive AS boost (for his passive, and more on-hit). However, even if you build bloodrazor + titanic into full tank, you get blown up instantly in teamfight unless you play backline and use your E very wisely. People who ask Ww to engage in teamfight don't realise R is channeled and will be interrupted by almost anything.
I think you can play any champ macro or micro, ww is a good example, do you focus on playing battleroyal ww (running around the map trying to kill champ h24) or do you focus on playing macro ww (setting up vision, taking objectives).
I agree all that is quite subjective though and we all have our opinion and we can discuss =)