How to make a fair and balanced game, by Rito:
Step One: Make the literal easiest champs in the game the strongest, even though they do ABSOLUTELY NOTHING but auto spam / click on you. Then call it balance.
Step Two: Make every item said AA spammers could ever want, for any situation, and eliminate any weakness they have. And remove any kind of counter items, like spellvamp, but leave the AD counterpart (even though spellvamp was just TOXIC).
Step Three: Nerf any champion who can compete against said clickers, or any champion too hard for whales to play.
Step Four: Make skins for easy champs, buff them, and market them to little kids who love things like cyborgs, edgy ninjas and samurais, and boobs.
Step Five: Profit -- and pocket all the money instead of putting it back into your game.
Quality? Nah, fuck that. Balance? Not lucrative enough. Gotta love F2P -- thanks for enabling shitty companies kids.
But hey, Rito cares, guys. It shows in the quality of their work, and how much they put into their game... oh wait.