Someone explain this to me.

It's fair because your opinion is skewing reality. Lowest effort = safe plays = most consistent reward/safest Highest effort = high risk, low success rate, high reward, which most of the time can be negated by good players on the enemy team, thus it becomes mediocre reward when dealt with.

Ironic zoe landing one bubble then a q plus auto is pretty low effort but can chunk you for at least a third of your health, even early on. Maybe even half if she took ignite, and electrocute. Then her passive from w. Lol