Bruiser itemization is terrible.
Frozen Mallet - being removed, even still, terrible build path. Way overpriced Wit's End - terrible build path, overpriced Atmas - name one brusier not named Garen who likes Crit Ghostblade - originally a bruiser item mostly, not many bruisers like crit + AS. Black Cleaver - more of an assassin item than anything, decent item. Hydra - overpowered as balls but it's legit the only melee/bruiser item that's good offensively. Hexdrinker/maw: not even worth upgrading the hexdrinker majority of the time Fighter itemization needs an overhaul. Crit is not something most fighters want to itemize, they typically want AD + durability, not random crit. Build paths need to be better, Wit's end is the example of an item that's only good on a few champions but I suspect it'd be a little more common if the build path wasn't complete shit.
I know there are new items being released this season, I hope it's a start on addressing poor fighter itemization. Because of now and the last 2 seasons, it's been terrible and there's been hardly any focus on it.