Vlad advice and match ups?

So I'm looking to add vlad (and then maybe swain after) to my top/mid picks. Picked him up mostly bc I play heimer usually and vlad is a terrible match up for hiemer so if my main is picked I have a good option to play into it.

Wondering what are good match ups for Vlad bc I'd like to start using him in match ups he's strong against to get better w/ him before I start picking him early and having to play him into counters. Basically I'm looking for some training wheels here since I really just play ranked now days and don't want to be handicapping my team bc I'm playing a champ I'm not as comfortable on as I am on my main. Any advice?