Usually, I see people go for a build made out of 3 or more AP items, excluding boots.
Though, while his damage is awesome with AP (and I will always run full AP for fun less serious games, especially in U.R.F- No really, you should try that in U.R.F!), I think that his tankiness is really important.
If things go decent or even bad, I'd stick with
, and then upgrade to
, and then
upgrade is situational- If their team has a lot of physical damage and/or their AD Champ/s are doing a little too good and are becoming a threat, I'd pick
, if it's an enemy team with a lot of CC and/or is heavy-AP and/or they have champs that are becoming a threat and deal a lot of magic damage, this would be the choice
.
I'd go
only if I'm doing really good (early especially).
Itemization from there depends on situations like the ones mentioned in the boots section. But remember not to be tempted so easily and pick up too many AP items very quickly (even if I list a few AP items in different sections below) and remember that you can still mix items from the different sections.
Are the enemies magic damage-based mostly? Pick a few of these up:

Do the enemies deal a lot of physical damage? Take these:

Want to simply deal some more damage and wreck your enemies? You'd like these:

Some more fun items that I wasn't sure where to list (either because I think they're silly or don't belong to any of the 3 sections):
