well the damage is directly reflected of the champs HP
the less hp the champ has the less damage it does
PASSIVE: Dealing or receiving damage within 2 seconds generates one stack every second. At 4 stacks, your next basic attack within 6 seconds, against an enemy champion deals 4% of your maximum health bonus magic damage, restores 2% of your maximum health, and permanently grants 5 bonus health. The empowered attack duration refreshes whenever dealing or receiving damage.
On Ranged role ranged champions, the effects are reduced by 40%, down to 2.4% of your maximum health, 1.2% of your maximum health, and 3 bonus health respectively.
so its 4% of max hp as magic damage which is reduced by MR
if the champ has 3000 hp it does 120 damage
if the champ has 1000hp it does 40 damage
so its 40 damage for every 1000 hp for melee champs
for ranged champs its 24 damage for every 1000 hp
so its not doing a lot of damage. its less then an auto attack til you reach close to 3000 hp