with adequate skill any champion should be able to be beaten with any other champion.
You can’t “out play” anymore because so many champions lose lanes by default.
For example.
Xerath into zed is a lost lane for xerath
Any melee into urgot is instantly lost
Any champion other than current ops for adc is instantly lost.
I shouldn’t lose to a zed who misses his q, presses r, spins l, autos and ignites when he misses the only part of his kit that has any real counterplay.
You shouldn’t lose to a urgot who misses his q and his fear. But you consistently do.
You shouldn’t lose to a graves who can’t land his q. But most champions do.
Don’t go near them is not counterplay. That the exact opposite of it. That’s saying, you have no options with them. Don’t even try.