It must be really confusing to new players when...
They play a champion who does almost entirely ability based damage, but has zero ability power damage scaling...

They play a champion who does almost entirely ability based damage, but has zero ability power damage scaling...

Champs like
, too
The solution to this is to make the text in the shop orange or green.
A large amount of Urgot's damage comes from his basic attacks though, but I digress.
[deleted]
Okay, this cannot be that big an issue. When I started I had to problem with that distinction. And I’m by no means a genius.