There's pen builds and AP builds. I personally am not a fan of the AP, I feel it comes online too late because ludens is so expensive. For pen, my standard rush is:
Sorcs > orb > situational (supp item to frost fang when convenient, usually after Sorcs but can be before. Upgrade to revenant after like, 5-6 items. It's not worth much)
If the enemy has healing, finish the nomicon; if either team is reliant on slow engages, twin shadows; if they've got a 1 combo pick mage/assassin, grab banshees; for heavy divers/assassin's where you're the pick condition (i.e. If you get picked, fight is lost), grab zhonyas; if you're fed out of your mind and they don't have a pick threat, rabs/mejais; if you've dominated lane and an enemy bruiser is similarly fed (especially tk and shit), grab a liandries; and finally if you're the hard carry of the team, and the other teams also got 1 person hard carrying that you just can't quite kill, grab a spellbinder.
Rylais is almost never worth it, sometimes makes it as a 5th item where you think next fight is the game ender, and you just need that 95 AP stat stick.
Void is only for when squishies buy a lot of mr, for tanks you're just going to be true damaging them to death anyway.
As supportkoz you only get 3 items, since 3 slots are supp item, boots, and control wards, so picking them well is super important.