[{quoted}](name=Red Rengo,realm=NA,application-id=3ErqAdtq,discussion-id=d73UOzyE,comment-id=00010000,timestamp=2016-10-31T23:24:43.216+0000)
Yeah, Riot would lose out on some money, and quite frankly, me and others who have invested IP/RP into rune pages would be pretty pissed if they allowed this.
Another point that I don't tend to see is that if we had the option to remake rune pages in champ select, there would probably need to be even more time added to allow people to adjust there runes accordingly. Having a page already made speeds it up. People already go into games with incomplete mastery pages, I don't need an ally tilting over an unfinished rune page lol.
That problem is solvable though - just have a default for each champion that gets applied if the page is incomplete. Or you start it from a complete page and the page as-is or as-was-at-start is used rather than an empty page if you don't save in time...
Although it's still fair to say the time issue. If having optimal runes becomes that easy, people will want the time to take advantage of it.