OMG PPL ARE TRYHARDING URF/ISN'T fun
You tryhard games when you have something at stake. In urf case = IP/keyfragments. If you give the same IP and the chance to gain keys for everyone or make it random.
"But it won't be fun anymore" . The gameplay will be the same. The pick will change. Suddenly you won't see people tryharding. Ppl will have FUN with urf instead of being URF ranked edition =].