That damage itself contradicts what Riot has done in the past, and I'm not talking about "physics (Brand getting ignited)" but things like Darius, if you are close to him you will get hit by a handle, which will deal less damage, makes sense, right? iirc they made this kind of cheeky descriptions in abilities for example like Lux's E:
"Lux sends an anomaly of twisted light to the target area, slowing nearby enemies and granting sight of the area around it for up to 5 seconds."
They made it so the game abilities have a reason to do what they do, but, "Hey! You have no wounds, so my next punch will hurt more!" non-sense is just for the balance-wise. And it's not even doing its job.