@Riot, How to make Dragon more Appealing
Riot, in your latest "State of the Preseason" Dev blog, you stated that Dragon isn't appealing enough for you guys.
Try swapping fourth and 2nd dragon buffs. This is the Tower damage and minion damage buffs. If you make it so 2nd Dragon buffs damage against minions, you make it so that the team that has dragon is better able to counter sieges and better able to farm. This means an overall increase in gold for that team in the long run.
Either that or change the 2nd buff to something along the lines of X% more gold income from all non-champion sources This would include towers, jungle camps, lane minions and the gold generation items. This would mean that the dragon buffs are more desirable, and make dragon a mroe contested objective. However this would lead to easy snowballing.
I personally think that to make dragon more desirable, you just need to swap some of the buffs around, not necessarily change them.