I did a video on both...
...but which is better? Phantom Hit synergizes with the onhit of his Ulti, but you lose out on some W damage and some tankiness. It's probably more a matter of opinion, but is there a clear-cut better build path?
3 PC SPICY COMBO2 votesI personally like devourer Volibear more than cinderhulk simply because you do more damage and can solo carry. You do damage and is also tanky with items like Sterak's cage, Titanic Hydra.
My build for him personally - 
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You can switch between furor, distortion, and alacrity for boots and replace deadman or zz'rot for spirit visage.
Devourer voli is really op and can stomp in high plat.
