Is There A Way To Provide Incentive For Casuals To Stay In Normal Mode?

There really needs to be some reward or motivation for people to actually use Normal mode. Many players don't see a reason to play anything except ranked because it's the only mode where you can gain anything (LP, Ranks, etc). The problem is a lot of people don't take ranked seriously, they are only playing the game to have a good time and really don't care about anyone else on their team. Much of this issue would be alleviated if Normal mode had a lot more incentive for casual players.

So, you say, they're the same rank as you so it shouldn't matter that they are just a casual? That's not true entirely. Casual players are far more likely to pick a champion they've not practiced if ever even played at all. They're also usually more mechanically inept and make more mistakes than someone of the same rank who is playing seriously. A lot of people who are casuals also have tendencies to troll by building items you'd normally never see on their champion. These players don't care win or loss and mostly are just messing around, though I'm not saying they're trying to lose as most players want to win.

This group of players doesn't belong in ranked, they don't even care about ranked. The only reason they're in ranked is simply that there's no reason NOT to be in ranked. There's nothing to gain out of playing Normal matches. Something has to be done about this. Two different crowds shouldn't be forced to live with each other just because one doesn't have a reason to play the mode designed for them.

What would I suggest be done about this?

Maybe something like this:

1. Add a point system to Normal matches. (You only gain points when you win, and you never lose them during the season.)

2. Players with the most points at the end of the season earn unique rewards, similar to the skins earned by achieving Gold or higher.

3. At the end of the season, open a shop where players can purchase various special items using the points they've earned from Normal matches.

4. Reset players points at the end of every ranked season.

A system such as this would provide good reward for casual players and give them much less reasons to care about spending their days loafing around in ranked.