turret first blood nerfed, damage tuned down, and cleaver improved for bruisers

One less item for ADCs to abuse.

because it's intended for bruisers and not as a health pickup for assassins?

{quoted}

why would we want this?

fighters have higher base stats and base damage than adc and assassins. which makes the item comparably better on heavy fighters than squishy carries with more health instead of ad.

look at it like this. cleaver is now at the very least equally good on bruisers as before. but for squishy bonus ad scaling carries, they would have to pour more gold into health instead of getting to stack longswords, which denies them their powerspike.

it makes the build path good for fighters and suck for ad carries.

it also makes cleavers build path more comfortable in bad matchups, since you get to stack health to build the item. its hard to build cleaver in a melee vs. ranged matchup right now for example, since the build path leaves you very squishy.