Riot dont look into the cost of bruiser offensive items
I'd rather them stay expensive but become more slot efficient right now so that you can play bruisers without feeling useless past 25 minutes.
If anything make zeal items all cost 200 more gold and revert IE price buff or something if necessary.
What happened to steraks is a good example (although I think steraks shouldve gone to 500 hp, but whatever) of going in the right direction with bruiser items regardless of whether or not the execution on that particular item was good or not.
with 500 hp and 50 Base AD?!