All this lore is cool and all...
But Riot seems to have a problem with realizing how many times something should be said. Take Amumu's new video and the accompanying comic thing. That claims that 'Amumu is sad and wants friends.' His lores, both short and long, also say that 'Amumu is sad and wants friends'. 'Amumu is sad and wants friends' is also basically the message behind every one of his voice lines.
Likewise, Kalista has a video, a short story, a brief lore, and her entire voice over to say 'Kalista is a spirit of vengeance.'
I'm glad that Riot is giving us a bunch of lore, in many varied in different lores. I, personally, don't mind the large amount of text-only lore, but some people do, so I'm glad that they're giving us multiple media to consume the lore in. But did they expect us to only read/watch/enjoy on piece of media per champion? Do they need to spend that much effort on character establishment, instead of saving some of that for later development?