Here is the end all, be all proof that gif is pronounced with a hard "G" sound.
http://howtoreallypronouncegif.com/
You're welcome.
Edit: Also the creator is an illiterate nerd and he's wrong. This is addressed on the site I linked <3.
You used a Jif.
I said that just to trigger you.
I love the peanut butter.
But they are pronounced the same way :P
Moms like you choose Gif.
anyone who pronounces Gif like a J is a Gackass
Whenever they say Jif I imagine this:
I'm in the Gif crowd.
Why are people bothered so much about it being Gif or Jif? [zombie-brand-mindblown] If you understands what they meant then hell they can call it whatever they want.