I kiiiiiinda feel VGU's get picked based on popularity and the mass appeal nowadays
Don't get me wrong, I'll be the last person to admit that Swain, irelia, Akali, Nunu and Co. wouldn't need VGU's but the latest few picks for these complete overhauls kinda feel like they were made based on how appealing they'd be to the player base.
Most of these recent champions had some factors to them that would definitely make them have larger player bases and in effect, sell more. Swain is one of them that had most of his repulsiveness that some old Swain players, myself included, just stripped away to make him a total badass who looks cool and just has a lot of power fantasies attached to him.
Irelia was also one of those. She's flashy, she's a really attractive woman and already has a theme that'll make a lot of players pick her up.
Now look at the next two champions to get a VGU.
Akali's theme can be boiled down to "Sexy Ninja Chick" that already promises flashy plays, a lot of fan service and other stuff that appeals to a very broad audience. Compared to there champions on the VGU list she performs pretty well and isn't really in a balance limbo, albeit being extremely annoying to fight. Though if Irelia's any indication Akali might be even more of a chore to go up against.
Next is Nunu, which is going to be a cutesy, light-hearted character that'll certainly find his way into the hearts of a lot of Lol players. He'll deliver on the childhood friends, the dynamic duo, the fun-loving pair of mischief makers and he'll definitely have a high play rate.
Now look on the other VGU champions.
Most of them "deserve" a VGU a lot more due to extremely outdated looks, balancing issues and overall just having aged really poorly.
compared to Nunu, Akali and Irelia though, have very NICHE appeal that won't make them be played nearly as much as these other champions.
I'm not blaming Riot here, seeing that they're already doing more and more VGU's per year, but it feels like compared to other seasons, Riot finally chose to pick VGU's based on A) Appeal/Popularity and B) just more resonant Identities.
Maybe it's just me, but it feels kinda off to me. Just my two cents though.
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and
20+ melee fighters got dumpstered just by having vastly inferior design.

