People who convince themselves high damage is new...
...are new players, farming upvotes from hype or delusional. People were complaining about LeBlanc, Kassadin one shotting people. Xin killing you before his knockup ended. Xerath nuking an entire team for most their HP. Nid spears one shotting squishies. Teemo shrooms chucking 1/3rd to 2/3rds of your HP. Trynd two shot critting your Ashe. Shaco instant assassinations. Kat Pentakills. Jax, Yi, Fiora, Trynd, Udyr, Shyvana killing towers in a few seconds alone. These are all season 2 complaints.
Damage was only low-ish during the Mundo never dies tank meta. Other than that Damage has never been 'low'.