I want you all to read this, and I want you all to understand.
^Reference to Legend, there, if anyone got it.
So what I'm gonna be talking about is runes. Specifically, rune pages. Which cost RP. Nvm, you can also buy them with IP, though they are very expensive. This affects the game from Gold+ heavily, due to needing to be able to optimize items, runes, and masteries to win. However, with only two rune pages, and unable to edit them in game, people who don't play are limited to AD and AP, AD and Tank, or something similar. Meaning only two roles can be mained.
That's about it, actually...
I know you expected me to talk about the IP price of runes from the third sentence, and I'm not going to disappoint you. The >2k IP needed for a full set (only a single page) is extremely devastating to people like me, who would rather use it on more Champions.
Solutions:
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Allow editing to rune pages in Champion Select. Make it similar to Masteries (in that regard).
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Free Runes. We know the reason we have runes is for the customization. But with the cost, it hasn't really filled the spot for people like me. Therefore, I suggest, free Runes. It'd increase Rune use for lower leveled players, as well as for lvl 30's. And Riot isn't losing any money this way. Unless you count indirectly, as people will be more likely to buy Champions with RP if they have to use their IP on runes. And optimization would happen a lot more.