Some potential solutions to the new player experience
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A smurf only queue. Give it some kind of benefit so that smurfs will want to use it.
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Allow players to register smurfs under the same email as their main, and of you do and have a level thirty main then let those players pay rp or ip on order to instantly level a smurf to thirty.
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Queue normals games based on mmr and ignore summoner level. Every ten levels, reset the normal mmr of that player to easily separate player skill.
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Eliminate summoner levels altogether and always match through mmr.