I do think too that crit has to go and a new stat have to be added preferably HP.
New Atma's Impaler:
+
720g + 1000g + 680g = 2400g
Stats:
+45 armor
+380 HP
Passive UNIQUE: You gain attack damage equal to 1.3% of your maximum health. (Reduced from 1.5% )
[NEW]
Active UNIQUE: Gain a shield equal to 50 + ( 10% of current HP ) which lasts for 5 seconds.(100 sec cooldown)
Gold efficiency:
45 armor = 900g
380 HP = 1010g
Total gold value = 1910g
Passive gold value:
13 attack damage (for every 1000 Health) = 468g
The base stats are 79.5% gold efficient. (71.7% old value)
100% gold efficient when the champion has 1047 maximum HP. So the moment you buy this item it becomes gold efficient.
The unique passive grants the same amount of attack damage as a B. F. Sword (45) at 3461 health. (Old value was 3333 HP for 50 AD)
Shield gold value:
best case scenario with 3000 HP : 50 + 300 = 350 Effective HP which have a value of 931g
worst case scenario with 1 HP : 50 + 0 = 50 Effective HP which have a value of 133g.
Gold value of the shield with 3000 HP : 133g - 931g
Gold value of the shield with 4000 HP : 133g - 1197g
Other version could be is instead granting shield it would grant increased max HP ratio.
+
720g + 1000g + 680g = 2400g
Stats:
+45 armor
+380 HP
Passive UNIQUE: You gain attack damage equal to 1% of your maximum health. (Reduced from 1.5% )
[NEW]
Active UNIQUE: For 5 seconds you gain attack damage equal to 1.75% of your maximum health.(100 sec cooldown)
This means if you have 2000 HP with the passive you gain 20 AD.
If you activate the item the ratio goes up to 1.75% so you gain 35 AD(+ 15 bonus AD) for 5 seconds.
Gold efficiency:
45 armor = 900g
380 HP = 1010g
Total gold value = 1910g
Passive gold value:
10 attack damage (for every 1000 Health) = 360g
The base stats are 79.5% gold efficient. (71.7% old value)
100% gold efficient when the champion has 1361 maximum HP. Bruiser's base hp generally reaches this threshold around lvl11-12.
The unique passive grants the same amount of attack damage as a B. F. Sword (45) at 4500 health. (Old value was 3333 HP for 50 AD)
Active gold value:
17.5 attack dmg (for every 1000 health) = 630g
With 3000 HP and with the active you gain 52.5 AD.
Numbers can be changed around of course but you get the idea behind the changes.
First version is defensive oriented while the second is offensive.
Thoughts?