The elephant in the room....

is just so terrible... can the item get some love either in base stat alterations, total cost, or an increase in scaling (not base) damage?
3200 cost
Cost Analysis Gold Value 100 ability power = 2175 Gold 10% movement speed = 395 Gold Total Gold Value = 2570 Gold
Gold Efficiency
Luden's Echo is 80.31% gold efficient, without ECHO.
For the item to be gold efficient, its passive must be worth at least 630 Gold
even if the passive was worth 630g.... (its not, its extremely lacking) it isn't over the top like several other items or any others which make those items worth buying.