i have a perfect idea for Thornmail @Riot & @Everyone
Since we have a new build path which is 
make 2 Thornmail items
- Thornmail for Grevious Wounds which is Thornmail and take the reflected damage of. So it's just going to be a sustain Counter item for tanks not damage
but maybe make the Picture Purple armor instead? or something you could think of that matches. However it probably will need another Unique passive because Gw alone won't be doing the job.
Another type of Thornmail without Grevious Wounds but Does a heavy reflected True damage against Auto attackers
Like how we have 2 Lw
For Grevious Wounds
for Damage
That would be the best Solution so far. So there will be more options to counter and each has it's way
For example if u play against someone with a lot of sustain while you tank u buy the 1st type of Thornmail which is the Grevious wounds and if u play against someone who is so fast or has a lot of crits and base damage u go for the 2nd Type of Thornmail which is going to to the one who does Reflected damage