10 cdr on the new support items

just saw pbe notes right now and I saw this. I guess they're trying to encourage people to buy the new support items.

http://2.bp.blogspot.com/-IBaf8RUTGJ4/Vmt2fnBx0vI/AAAAAAAA2BQ/ATi2VXfVSS4/s1600/eye1.jpg

http://1.bp.blogspot.com/-feE8VXR5gKM/Vmt2krAtyZI/AAAAAAAA2BY/f9G_X0mbecI/s1600/eye2.jpg