Players need to understand when to stop going for kills and to focus on objectives.

I keep on getting players in platinum who are really stupid thinking that going for kill non stop will win them the game, they don't understand that if they keep on going for the same person over and over again then the person that is feeding will be less in gold but the part that they don't understand is that they are stacking up in huge bounty.

Players just don't get that if you are fed then get OBJECTIVES, end the game as soon as possible rather then go for kills and risk dieing giving the enemy a huge gold return. There is many times i get people who are dumb thinking that even if we are 10 kills ahead means we win no matter what even if we die and trade kills.