Ashe needs some gameplay and balance updates.
I'm not going to call Ashe underpowered like most people do. She's my best ADC. However, there are issues with her.
Her kit in general The first issue is, I think aside from her ult, the rest of her kit has fallen behind compared to the rest of the game. Volley used to feel like a really strong ability that was satisfying to use, but this was because there was less counterplay to it. I feel that the damage is tuned too low because it had less counterplay before. A direct buff to the damage may not be a great idea, but maybe it could apply a mark Ashe could pop with her autoattack?
Hawkshot Active Hawkshot, while a useful utility, I think has room for improvement. Either a longer duration or a shorter cooldown. Also, I think it should give Ashe assists for enemies that she gives her team vision of. There are times when the vision helps my team chase down an enemy and I feel like the game should reward that.
Hawkshot Passive Hawkshot's passive is sorely outdated and I believe inappropriate for her kit. I also don't think additional income matches Ashe's power curve. Her biggest power spike is at two items (IE + Shiv) so while the gold does help get there sooner (600 gold at 200 CS), it would help her a lot more to have something that helps a little bit in lane because the gold income is irrelevant if you're behind on CS. However, if your strategy is to farm during midgame and get your 3-4th item sooner then this would be a good passive. I just don't believe in this strategy for Ashe's kit because she's so good at midgame teamfights. Maximizing her E passive means wasting her midgame potential. I don't think this is a valid strategic choice. It's always better to go for fights with her kit.
Anyway I think something simple on E like a % movement speed bonus would make a big difference.
Focus (Passive) I know most people hate her passive but I think it's good just because of the Shiv + IE crit she can initiate every fight with. My only complaint is that if her attack target dies before her attack hits, the passive is consumed. I think it should only consume it if she successfully critically strikes an enemy.
A possible buff I could think of would be, if she kills a unit with a critical strike, her passive doesn't reset to 0, it goes down by maybe 25 stacks or so. So early game you could last hit with it and then get it back sooner. This would make it feel less terrible to waste it on last hits but as soon as you use it on a champion, they get the normal window of time where you're waiting for it again.
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would be the other champs who are greatly affected by it, obviously they all have different power levels but Crucible makes all of them weaker just by existing.
. "Target arrow didn't actually land" is a really good button against Ashe, and the item is so strong that it's a rush buy anyway.