The "Clubs" feature could have been so much more
it really felt like a swing and a miss.
They could have turned it into a serious thing, where winning a ranked game would earn your Club some points, and there would be like a club leaderboards. The top 10 clubs would be rewarded with IP at the end of each month, etc.
But instead of making it a fun-competitive feature, "Clubs" were basically made into chatrooms. That's all they're ever used for now (even though most club chats are inactve). That, and club tags.