It's a strangely game-warping ability that comes off CD relatively soon after the time spent on pulling it off. It's a tough ability to face (which is normal), but I don't think there's any kind of way to play around it outside of dodging it. You're actually punished for walking out of the ability's radius. It's nice that you avoid a bit of damage by running but in the end it takes quite a lot to just get up and leave what you're doing. Especially during laning phase.
Imagine if Jinx W kicked you out of lane every time it hit. Ow.