Remember the mage itemisation update that was supposed to bring diversity to builds?
Can we just aknowledge once again that it completely failed in its objective and that its time again to actually update/expand the mage itemisation? Almost every mages build the same items and use the same runes to the point its actually (once again) very unsatisfying to build anything AP because of how repetitive things get. In fact, almost every "builds" who differ from usual itemisation amongst mages represent a cheesy strategy that will 100% get nerfed shortly after its popularisation just like
building tank top.
Mages are either good or extremely bad, and this just encourages a bad image to be made of them, where 2 or 3 of them will be amongst the top 10 champions of a patch, while 30 others rot in hell, and almost every patch those few lucky champions just switch place with other ones to create an ever lasting circle where things like
sit a the top while a majority of other mages like 
just swim in an eternal sea of nothingness. This is strongly encouraged by the forced item paths that almost everyone is forced to follow and if they don't, they lack the strength that others have.
We need another AP itemisation update, but this time it should actually have an expansion of build paths and finished items instead of just being an excuse to nerf mana to hell like last time.
.
all of these are mages, and all of them would have difficulty killing that target.
also a mage. AoE stun (check, same as syndra), AoE slow (check, same as syndra), Grounded effect (even more CC than syndra).
But lets not just take mages, how about other class.
- AoE slow (check, same as syndra), knock up (something syndra doesn't have), full armor and mr shread (again, something syndra doesn't have).
- AoE root (something syndra doesn't have), slow (single target), and loads of damage. While her root and slow can be dodged, her damage is point and click ;)
3000g - 20% cdr
3200g - 20% cdr (there was an entire season while this shit gave 30% cdr coz why the fuck not)
2700g - 20% cdr
3200 - 20% cdr
stacking.

), armor items are generally better than mr items. there's more of them, and they tend to have more generally useful passives.
with Glacial Augment, because it works really well for landing skillshots.
:
because he needs the health
And similar champions to them build those items as well.
for aggressive or
for defensive. Of course, this pathway will change between mages, but the biggest change is mainly the first mana item who will change depending on a mage needs or strengths. Unlike AD itemisation, no sustain options, no utility, no situational penetration, the meta is straigth mana > pen/dmg, thats it.
Even the item who differs the most from the other items (
) is barely built at all because it doesn't fit in the pre-seen build path imposed to mages.
since you didn't waste 400 extra gold to get Ludens.
-line exists now is that in contrast to other classes mages need to access a lot of different stats at once to function properly and you didn´t have any other options other than going old
put you too far behind, leaving you with neither ap nor cdr.
had the same problem
was now a support item
