I see two versions of Ahri on PBE with damage buffs on two separate abilities: E and Q.

But I only see one ability on her worth making any changes to. And it isn't either of those.

I like her orb.

I like her charm.

I like her ult enough.

Her passive is neat.

Fox-Fire is the most bland and watered-down ability in all of LoL history.

If all fires hit one target (which you'll often want), they do blah damage. There's no incentive to upgrade it ever. It has got to be one of the least impactful abilities in the entire game. Imagine playing as anyone else and their W was replaced with Fox-Fire. They'd be dumpstered.

I see one way for this ability to be as cool as the rest of hers already are: If the damage were 100% for the same target for ALL three hits, the range were halved and its cooldown and base damage at max level were worse so that it couldn't be abused. That way Ahri has more controllable single-target burst - with the caveat of needing to be close to her target (which her whole kit(!!!!!) can help her with) - and more skill expression in that the fires would no longer travel 700 range to hit a passing tank or caster minion when you're trying to earn a kill.

PLEASE, Riot. Look at Fox Fire. Look at this awful ability. Change it. Make it as cool as her other ones. Don't put all of her damage into her skillshots. It doesn't have to be buffed this way but it can be a lot more of a neat ability than it currently is and give Ahri mains more skill expression.

Change it. Please.