People tryhard now because of the key/chest thing?

Hello. I played this game 3 years from season1 to season4. I started once more in season6 , I was dia4 before I gave a break. This is my smurf acc, anyway. Back then, normal games, aram games or even 3v3 games were meant to play for fun. When I got bored of playing ranked too much, I was playing few normal games, didnt care if i win or not, I tried interesting builds, you know just for fun. And most of the people were doing the same thing I did. They were saying " np bro its just normal game anyway". Now in season6, what i see is there is no big difference between rankeds and normals except getting LP. Well I say it, because after 2 years break, there is huge difference between players. They all focus on winning so hard, in aram , in normals.... We all try to win in rankeds so tryharding on rankeds is fine.

Ofcourse people will want to win, and they get fun when they win a game , I agree with it. And I kinda respect because we are all different. But be sure guys, back then that people werent that much. It was a laugh reason to see a tryharder in normal games, people would make fun of it. Now its... Mehh...