Why does this game punish new players?

And why does riot spend all their time doing pisspoor champ redesigns, removing any "on target" abilities, recreating the jungle nearly every patch, instead of fixing the game for new starts?

I feel the whole idea of leveling an account, and playing hundreds of games to get enough IP to buy essential runes is just bad design, and opens players up to the growing number of passive aggressive if not out-right abusive player base.

I'd like to propose they remove account leveling completely, and reduce all rune costs by 300-500%