Which marksman build BotRK?
Is it so strong that all of them have to build it, or are crit builds still good for some?
Is it so strong that all of them have to build it, or are crit builds still good for some?

You generally shift into a crit build once you've completed the first or second item.
Can't Ashe benefit from Essence Reaver as a first item?
You can for the utility aspect in her kit, but blade of the ruined King grants you a stronger laning phase since it spikes much much faster.
What about Sivir? Couldn't she make better use of the AS and early AD than ER?
BORK CAN go on most ADCs(On some its core) but usually youd build BORK (first) if youre facing a tanky, oppressive team. If they're not then its not worth to build it unless its core.
Most of them use it well, since it offers a very well rounded stat line that's effective in most situations, although it's especially strong on anyone who focuses more on either raw attack speed (making the on-hit more powerful relative to their total DPS) e.g.
, or those that have anything that can capitalize on the on-hit especially well (such as multi-hit effects) e.g.
(Xayah too once she's out)
Currently it's just strong on any of them really, but those are some of the better ones