Runes in their current form are toxic

Ok so this has been brought up many times before but i believe it's time to bring it up yet again. Runes give players an in-game advantage and allow players to slightly adjust the way they enter a game, maybe taking more ap instead of magic resist mid or taking movespeed quints over AD when jungling. The problem with this system lies in a few things different things

1. new players can't afford new runes, and will have less than their higher level opponents normally, they are also trying to buy new champions to try out making it difficult to get runes/new champions at the same time.
2. runes can be bought with rp, essentially making levels 1-30 pay to win if you're willing to drop a few bucks edit: (i was wrong about this thing right here btw, idk why i thought you could buy runes with rp)
3. rune pages set players back even further in their ip budget and 2 just isn't enough for serious play. 4.the lower tier runes are useless, and getting a random higher tier rune by dropping a number of them isn't worth, you're essentially losing ip/rp by investing in lower tier runes.

So how can we fix this? It's obvious (to me anyway) that the rune system needs a rework to help newer players get into the game and help lvl 30 plus players expand their runes/rune pages. I'm strapped for time now but i'll edit my plans in later, until then, post away your own ideas.