Leveling and BE

I think what Riot is trying to do is very interesting but when I level up and get a capsule full of champion shards, I feel so disappointed. The shards aren't that special when I own every champ and already have 80k BE sure I can disenchant and upgrade champions to level 6 or 7 but even then I only really main a few champions.

I like the idea of leveling past 30, I think it should have been added long ago, but the rewards are very underwhelming to veteran players as a whole in my opinion. I would rather have riot drop something more interesting like ward shards, or even icon shards so I feel as though I'm getting value out of leveling up, and a reason to keep leveling.

Riot I like the idea, but the actual impact of leveling feels very weak and tedious right now. I hope these milestones are huge, and feel way better than the tedious work of going up from something like level 33 to level 34.

What has your feedback been so far Riot? Internally how did it feel? and how has it been overall?