You forgot the dollar signs. LC**$BigPlay$**.
In all seriousness, Riot should realize just how much time and effort they spend on the pro scene over everyone and everything else in their game. Yeah it's a spectator sport, yeah we get it, but don't shove it down our throats. When there are problems - be it balance, server, or other, it takes a tremendous amount of time before anything is even addressed, if at all.
Players: "Riot what is your balance team smoking to not do anything substantial to Lee after literal years of being king of the jungle?"
Riot: "Okay we're thinking we cou - WOAH DID YOU SEE THAT PENTAKILL?? #LCSBIGPLAYS!!! Wait did someone say something? Guess it wasn't important."
Players: "Riot, Yasuo is obnoxious and your design team needs to take some major steps back from such overlo -"
Riot: "Yeah nah we're not gonna do that. More active skills means flashier kits. Flashier kits means more opportunity for #LCSBIGPLAYS. #LCSBIGPLAYS means more people will buy our champions."
Players: "We need East Coast servers, they're LONG overdue."
Riot: "Don't worry, we're working on it. Eventually we'll have a place to put them. In the meantime, here's some LCS content clogging the client and don't be afraid, our Leddit drones are hard at work making sure Pro content is plastered on every possible inch of space. Have fun guys, hang in there."