[{quoted}](name=Riv x Kobe,realm=NA,application-id=3ErqAdtq,discussion-id=6VllLXsb,comment-id=0002000000020003,timestamp=2015-04-13T11:44:17.955+0000)
So technically Sorcerer Shoes always increase your damage unless, again, you are already reducing their MRES to 0.
I think you missed the point. He's trying to provide a little bit more context and I think he hits the nail on the head.
You see, technically speaking (just as he says) Sorc Shoes DO NOT increase the damage that you do because there are no ratios for MPen, but there are ratios for AP. If you upgrade to Sorc Shoes your total damage STAYS THE SAME, but your effective damage will increase when fighting characters with resistances. For instance, if you bought Sorc Shoes and go back to farming minion waves or monster camps, your damage has not actually increased at all. By that logic, it is false to say that Sorc Shoes will always increase your damage.
I think it's important to note the difference between the two because you have to take a look at each champion's kit to determine the best build path. Some champions have good base damage and would rather find MPen while some champions have high AP ratios or utility ratios and want AP. Sona and Kassadin want AP while Sion and Elise want MPen. Do you see the difference? AP will increase Sona's ability to heal, shield and speed boost her team whereas MPen cannot offer those same benefits.
I hope that can help clarify, good luck!