What Riot Figured Out
There's a fair way to make money, but usually the fair way leads to small gains and at most, will let you reach the middle class. To make more money, you have to make great deals. And to make great deals, you have to maneuver, or in other words, lie.
The genius of Riot that brought them all their gains is realizing that the most fun is gained from completely destroying you opponents. It isn't fun to simply scrape by. No, one must feel completely superior and enjoy the fruits of their abilities.
However, a fair and equal matchmaking system would ruin such a fantasy. In order to allow people to feel the fun of blowout victories, Riot purposefully made matchmaking unfair so that players would have the chance to enjoy completely dominating their opponents, if only from time to time. The thrill of doing so truly propels a majority of players. Nothing feels quite as good as that high of either being the reason your team won or the reason the opponents lost (all depends on your perspective).
What does this mean? It means that Riot is selling you crack cocaine when it claims to be selling you weed. You're gonna be hooked unless you become the wiser. Why else would some dumb people spend over a thousand dollars on a free to play and be so delusional that they actually come on public forums like this and attempt to justify it? The insane thin is, most people will actually back up these types of decisions, probably because they wish they could be in a financial position to do the same.
/end rant
