Why wouldn't rito fix the imbalanced LP loss/gain amount in upper rank?

I see posts complaining about this everyday and Rito still does not realize it's problematic? Basically if a player has to lose 60lp for getting 8th place and get like 37 lp for getting 1st place, the primary goal of the game becomes not to get 8th place, instead of trying to get 1st place. All strategies must focus on preventing the player to get 8th place instead of trying to get first place in order to climb up the ladder. It's killing the diversity of the game. It's also disrespecting player's time and effort imo(even for a diamond player it's not easy to gain 60lp, sometimes it takes hours). It's just not fair for players! Please fix it!