Is it strange that a silly skin like Birdio has me more stoked to purchase it than ultimate MF?
I see all of the effort that went into making Gun Goddess Miss Fortune and then I see Birdio. Birdio is a skin worthy of my 10-20 dollars, not something with a missing concept like Gun Goddess. Birdio is silly, playful, and exactly what League of Legends needs more of.
Riot, I don't pretend to be a concept designer but I know what kinds of skins I and by extension much of the community are interested in seeing in the future. Exciting, wacky, and just downright cool are what will likely garner much more hype in the future.