The majority of the posts on here on the C&C boards are little more than paper kits, and often they're not particularly innovative - Riot's trying to give each champion a solid strategic reason why you would pick that champ over others of the same class / role, as well as at least one ability that's unique to them.
And a champion is more than just a paper kit. As custom champion concept creators we should try to emulate Riot. That also means doing the work Riot would have to do, and exploring and fleshing-out our concept as well as we can. We have to think about our champion's personality, their lore, their silhouette, color scheme, and in-game model, how they carry themselves, move, animate, etc. What about the ability names? And the artwork for ability icons? Especially their weapon / powers - if they wield a sword, what makes them different from all the other sword-wielders of League?
And what about the champion's fantasy? What feeling should the player get when playing your champion? My go-to example is the idea of a thief, and if you search the Boards for thief concepts, you'll notice that 90% of them don't feel like thieves at all, they feel like assassins. That's because they have 3-4 abilities that deal tons of damage, meaning the 'thief' player is going to approach every situation looking to face-roll for a triple kill. "But my champ is a thief! He gets 15 bonus gold when attacking enemy champions!"
So many of the champ concepts I see don't ever go beyond the, "I made up some abilities, here ya' go, Riot" post, and worse, they end up trying to occupy an existing champion's thematic space. "I heard you guys needed some champ concepts, so I made this archer with ice arrows - no she isn't Ashe! Ashe is from the Freljord, this grill is from Demacia, and she can shoot fire arrows too, and when she was little her family and village was killed by bandits! #TragicBackstory"
We can only hope that Riot peeks at this Board occasionally and that we can impress them enough to get their attention or inspire them. Here's hoping!
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