Because in most cases, if an AD support can make use of the item. Any other AD champion can.
If we make another support only gp/5 item, sure that can work. But what else will there be? Zeke's is so highly situational. Any buff to it could make a champion like Shyvana buy it. HP, ad, lifesteal(for her Q), 20% cdr and buffs her team. And she's the iffy one. Trundle, J4, Olaf. Hell imagine this being viable on Nasus.
BC can be used by an AD support. But it can be used by any AD.
Only way I can see it working is a new champion that gains the old Atam's bonus as a passive. Bonus HP->AD.
But this bonus is reduced. With an ability in their kit that gives this bonus to their target.
But this would be far too OP on an ADC. Imagine this guy starting the game with everything HP. Giving a Draven this buff at level 1. It would be toxic as hell.
This could of course just be his ult. But how would the rest of their kit fit in without making him a viable AD caster in other lanes? They'd obviously be hard to balance for both. Lulu being a good example, as her AA does scale with AP.
Overall, abilities can be balanced around supporting. AA's cannot. Riot would have to get very creative to make it work.