Riot partnering with bit.ly to have their own link shortening service? xD
I like sharing shortened links in my in-client status. So I went to bit.ly and shortened a link to a boards post I made recently, and the link it gave me was from riot.com; if I just go to riot.com, it redirects to riotgames.com, riot's official website.
Is this a domain owned by Riot, that you're partnering with bit.ly to shorten links, is it your own link shortening service that bit.ly has just found out about, or is the riot.com domain owned by bit.ly and they've just implemented a redirect of the bare domain to yours because they're nice or something?