I don't think Pool Party Mundo is going to get unlocked...
3 days to go and we have yet to get to Level 2 for the pool party week. Riot, I'm starting to think a couple things are going on here.
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Timing is bad because everyone is playing their new steam games. Myself included. That means everyone in this group isn't going to be doing pool party that much. I mean why play boring old LOL that's always going to be there when you can play your new game you got for 75% off?
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I think a lot of your user base either doesn't have a lot of friends on their list or just doesn't team up with them that much, especially for 5 man premades. It's kind of hard to make a friend in a game (unless someone carries you and then you want to mooch off of him) because the format and pacing of a game doesn't really allow for it. After a match, most people are on to the next one so talking it over in a friendly manner there is less common than a bunch of GGs and everyone leaving.
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No guilds/corps/clans. If you can only do a 5 man team at most, you don't have the social options other games give you. For an event like this, you'd really need something like a guild and hope you've got 5 members on and ready to go.
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It'd be nice if there was a looking for group chat room. I mean I'm sure that there is one in the client, unfortunately most people don't know about it because you don't exactly advertise that feature in your pvp.net window and you can't search for chat rooms. That makes finding people in game really difficult and you are limited to the small group of randoms you play with.
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LOL completely fails at this: https://www.youtube.com/watch?v=QuG7mIpVFc0
You know, I'm not going to sugar coat it. League of legends completely fails at everything about teaching players how to play and play well. It's worse than EVE plus in EVE people don't rage at you as much when you fail at something the game didn't teach you to do. At worst you get an ALOD post on themittani and that's more a public shaming/learning tool than anything else.